03.08 Catalyst Assists Avnet Technology Solutions with Brand Development.

Avnet Technology Solutions (ATS), a $6 billion operating group of AVNET, one of the world’s largest value-added technology solutions providers, has partnered with Catalyst in their ongoing brand development and brand activation initiatives. Through Catalyst’s proprietary process, ATS will define their brand distinction, backed with supporting evidence, and powerfully take that distinction to their various internal and external global audiences. This operating group brings together independent software vendors with value-added resellers to distribute networking security, IP telephony, virtualization, mobility, and embedded systems to the healthcare and government markets. Close [X]

01.08 Tyson wins with promotion and sweepstakes designed by Catalyst. Over 258,092 entries and counting!

Catalyst recently launched a promotional website for Tyson Foods, Inc. - TysonMVP.com - where consumers can register for a grand prize giveaway and enter to win instant prizes daily. In the first seven days, the site received over 30,000 hits - and at the three-week mark there were over 118,000 entries and growing. The sweepstakes and promotion were designed to increase deli appetizer volume during football season. A complete retail merchandising materials package was created, directing consumers to TysonMVP.com. The site will be live through February, 2008. Close [X]

11.07 OlingerIndiana.com sets the bar in the wine and spirits distribution industry.

Olinger Distributing is a leading distributor of wine and spirits in the state of Indiana, and Indiana's only distributor of Red Bull products. The company uncovered their brand distinction, "Setting the bar," in an intensive, proprietary, brand discovery process conducted by Catalyst. Following that discovery, the company needed a national-level web site that communicated that brand distinction in the marketplace. Catalyst designed the site and its content to appeal to consumers as well as businesses. It includes a functional search feature that returns a Google map showing retail and foodservice locations that carry Olinger's brands. Close [X]

01.07 Richard Gripp and Ted Kucinsky join elite group of Brand Development Specialists.

Richard Gripp and Ted Kucinsky have recently completed a rigorous graduate level course leading to designation as Certified Brand Strategists — two of only 16 brand development strategists in the entire United States. Close [X]

05.07 Catalyst expands facility for expansion.

An additional 2,500 square foot office space will soon become home to the creative department of Catalyst Marketing Design, a full-service marketing and advertising agency in Fort Wayne, IN. The new addition, located at Midtown Crossing adjacent from its current location, will be designed with artists workstations, a conference room and a production space. Close [X]

05.07 Catalyst wins Fort Wayne-Allen County Airport Authority bid for brand development.

The management and operation organization responsible for both the Fort Wayne International Airport and Smith Field Airport have recently issued a request for proposals for a cohesive, integrated branding and logo project. The contract is set to start in mid-2007. Catalyst was ultimately chosen, from firms who responded to the request for proposals because of its brand development expertise. Close [X]